Marketing 101: "Travel the Road Less Traveled" at Trevecca Nazarene University
Marketing 101: Travel the road less travelled
Dr. Ming Wang
Harvard & MIT (MD, magna cum laude); PhD (laser physics)
Director, Wang Vision 3D Cataract & LASIK Center
Dr. Ming Wang, Harvard & MIT (MD, magna cum laude); PhD (laser physics), a philanthropist and Kiwanis Nashvillian of the Year, will present a unique marketing presentation: “Marketing 101: Travel the road less traveled”.
Dr. Wang is a world-renowned laser eye surgeon who has performed over 55,000 surgeries (including on over 4,000 doctors) and is currently the only surgeon in the state who performs 3D SMILE and 3D LASIK (18+), 3D KAMRA (45+), 3D Forever Young Lens (50+) and 3D Laser Cataract Surgery (60+). He has established a 501c(3) non-profit foundation which has helped patients from over 40 states in the U.S. and 55 countries with all sight restoration surgeries performed free-of-charge.
In this marketing presentation, Dr. Wang will focus on one of the most important marketing strategies of all time: differentiate, or die. He will describe the four key components of differentiation: market research, find your differentiation, back it up with substance and communicate. He will discuss the advantages of differentiation, and what are the differentiated marketing ideas and what are not. Dr. Wang will not only describe some of the successes made by companies in differentiation but also failures and mistakes made in differentiation. He will point out that a true differentiation involves well thought-out and focused decisions and does require sacrifices.
In the Q&A session, Dr. Wang will answer questions and help audience identify the differentiation of their own businesses.
Time: 10 am to 10:45 am
Admission Cost: Free per Free